Business\\MarketingRSS

Introduction to Marketing Concepts

Black Woman’s Burden examines the historical endeavors to regulate Black female sexuality and reproduction in the United States through methods of exploitation, control, repression, and coercion. The myth of the “angry Black woman” has been built over gen ...

نویسندهGraeme Drummond, John Ensor
زبانEnglish
Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials)

Bimberg provides a military history of the Moroccan Goums, the knife-wielding irregular troops who distinguished themselves, fighting under French command in Tunisia, Italy, France and Germany during World War II. Recruited from the hill tribes of Morocco ...

نویسندهJames Colborn
زبانEnglish
Marketing Literature: The Making of Contemporary Writing in Britain

Victor Schoelcher (1804-93) was a French writer chiefly remembered for his part in the fight for the abolition of slavery. In America on business in 1829-30, he was so appalled by the conditions he found that he became an abolitionist campaigner, concentr ...

نویسندهClaire Squires
زبانEnglish
The Econometrics of Individual Risk: Credit, Insurance, and Marketing

Promoting a smooth transition from school to work, and ensuring that youth are given the opportunities to move on in their careers and lives, have long been issues of fundamental importance for our economies and societies. Today, they are even more pressi ...

نویسندهChristian Gourieroux, Joann Jasiak
زبانEnglish
International Strategic Marketing: A European Perspective

Hugh Laurie concocts an uproarious cocktail of comic zingers and over-the-top action in this "ripping spoof of the spy genre" (Vanity Fair) -- the irresistible tale of a former Scots Guard-turned-hired gun, a freelance soldier of fortune who also happens ...

نویسندهJ.B. McCall, Marilyn Stone
زبانEnglish
Build a Successful Network Marketing Bus (101 Ways to)

"Geotechnical Testing, Observation, and Documentation" is an in-depth field manual for soil technicians and field engineers. Designed to be a reference guide during the investigation, grading, and construction phases of geotechnical projects, Tim Davis' b ...

نویسندهAndrew Griffiths, Wayne Toms
زبانEnglish
Attitudes and Behaviors of Mobile Network Operator Customers: Contributions toward empirically founded marketing strategies for mobile navigation and Internet services

The past decade has seen the emergence of new types of trade union representatives attracting new and more diverse activists; this book explores their motivations and values, drawing upon the voices of the activists themselves and capturing the relationsh ...

نویسندهTorsten J. Gerpott
زبانEnglish
Marketing the e-Business, Second Edition (Routledge E-Business)

The process of developing models, known as modeling, allows scientists to visualize difficult concepts, explain complex phenomena and clarify intricate theories. In recent years, science educators have greatly increased their use of modeling in teaching, ...

نویسندهHarris Dennis
زبانEnglish
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

When we learn to present naked, we reach our audiences by communicating the essence of the message, stripping away all that is unnecessary and embracing the ideas of simplicity, clarity, honesty, integrity, and passion. If "slideware" is used, the slides ...

نویسندهDave Lakhani
زبانEnglish
Emotion Marketing: The Hallmark Way of Winning Customers for Life

The "Grassroots" series has been designed to neet the students needs. The books address core subjects, and provide the student with enough resources and support for a one semester course. This text introduces the reader to operating systems, and gives an ...

نویسندهScott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand...
زبانEnglish
The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

Unsettling Space investigates contestations over spatiality in one culturally composite nation, Australia, where contemporary theater stages competing cultural and political agendas through space and place. The book is shaped by three specific representat ...

نویسندهPaul W. Farris, Michael J. Moore
زبانEnglish
Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

D.H. Lawrence finished "Lady Chatterley's Lover" in 1928, but it was not published in an uncensored version until 1960. Many contemporary critics of D.H. Lawrence viewed the Victorian love story as vulgar, and even pornographic. It was banned immediat ...

نویسندهSteve Jackson
زبانEnglish
Marketing in the Public Sector: A Roadmap for Improved Performance

'Millennium Development Goals for Health in Europe and Central Asia' is part of the World Bank Working Paper series. These papers are published to communicate the results of the Bank's ongoing research and to stimulate public discussion. This study aims t ...

نویسندهPhilip Kotler, Nancy R. Lee
زبانEnglish
Econometric Models in Marketing (Advances in Econometrics)

This book is concerned with the role played by modules of infinite length when dealing with problems in the representation theory of groups and algebras, but also in topology and geometry; it shows the intriguing interplay between finite and infinite leng ...

نویسندهP.H. Franses, A.L. Montgomery
زبانEnglish
Marketing Information: A Strategic Guide for Business and Finance Libraries (Monograph Published Simultaneously as the Journal of Business)

An excellent introduction for all those coming to the subject for the first time. New material has been added to the second edition and the original six chapters have been modified. The previous edition sold 9500 copies world wide since its release in 1 ...

نویسندهWendy Diamond Michael R. Oppenheim
زبانEnglish
Sensory Marketing

In 1940 Steinbeck sailed in a sardine boat with his great friend the marine biologist, Ed Ricketts, to collect marine invertebrates from the beaches of the Gulf of California. The expedition was described by the two men in "Sea Of Cortez", published in 19 ...

نویسندهBertil Hulten, Niklas Broweus, Marcus van Dijk
زبانEnglish
The Big Book of Marketing

Organized Simplicity's aim is to convince its readers that simple living is the absolute best way to live.  Be it with house cleaning, family schedule management, personal finances, and managing the "stuff" you allow within your four walls, the only way t ...

نویسندهAnthony G. Bennett
زبانEnglish
Marketing Research for Non-profit, Community and Creative Organizations

Database systems and database design technology have undergone significant evolution in recent years. The relational data model and relational database systems dominate business applications; in turn, they are extended by other technologies like data ware ...

نویسندهBonita Kolb
زبانEnglish
Perspectives on Marketing

This book features a unique approach to the teaching of mathematical logic by putting it in the context of the puzzles and paradoxes of common language and rational thought. It serves as a bridge from the author's puzzle books to his technical writing in ...

نویسندهJason I. Miletsky, Michael Hand
زبانEnglish
Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Studies in Interpretive Marketing Research)

В книге изложены итоги моих исследований по древнему пифагореизму, которые были начаты еще в начале 80-х гг. В нее вошли материалы как ранее изданных работ (в том числе и научно-популярной книги «Пифагор и его школа»), так и результаты неопубликованных ис ...

نویسندهS. Ratneshwar, Cynthia Huffman, David Glen Mick
زبانEnglish