Business\\MarketingRSS

Customer-Centered: Telecommunications Services Marketing (Artech House Telecommunications Library)

Provides an introduction to the fundamentals of scaling theory and construction, focusing on a variety of unidimensional scaling models. The authors present an overview and comparative analysis of such techniques as Thurstone scaling, Likert scaling, Gutt ...

نویسندهKaren G. Strouse
زبانEnglish
Review of Marketing Research (2)

Serious Tennis is the most comprehensive tennis resource, containing expert instruction on each facet of the game. Learn with the world's top instructors as they provide insights into modern tennis technique, training methods, and match strategy. Comb ...

نویسندهNaresh K. Malhotra
زبانEnglish
A Practical Guide to Integrated Marketing Communications (Marketing in Action)

This study is an exercise in the history of political perception and opinion. It broke new ground in considering the decline of Liberalism through the eyes of Liberals themselves. By concentrating on what Liberal politicians said to one another and to the ...

نویسندهTom Brannan
زبانEnglish
Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase

This detailed interpretive guide explains the forces that created Utah's unforgettable scenery, while providing road logs of highways and major backroads through the Grand Staircase of the Colorado Plateau.Where in Utah can you find a fossilized ant hill ...

نویسندهMarkus Stahlberg, Ville Maila
زبانEnglish
Advances in Electronic Marketing

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نویسندهIrvine Clarke
زبانEnglish
The Routledge Companion to Nonprofit Marketing

Presenting information on applied topics in horticultural science, this text is a serial continuation series of review articles on research in the production of commercial horticultural crops, such as vegetables, fruits, nuts, and ornamental plants of com ...

نویسندهAdrian Sargeant, Walter Wymer Jr.
زبانEnglish
CIM Revision card: Marketing Environment 05 06 (Cim Revision Card)

Vranesh's Colorado Water Law is the second edition of the massive three-volume treatise written by the late George Vranesh and published in 1987. Editors James N. Corbridge Jr. and Teresa A. Rice have reduced the original work from three volumes to one, a ...

نویسندهMarketing Knowledge
زبانEnglish
Conversations with Marketing Masters

W. Rickmer Rickmers (1873-1965) was a German explorer and mountaineer who visited and explored central Asia five times between 1894 and 1906. This book provides an account of his travels in the area he calls Turkestan, which incorporates modern Uzbekistan ...

نویسندهLaura Mazur, Louella Miles
زبانEnglish
Principles of Service Marketing and Management

Pierre Rousselot was a young Jesuit when his article The Eyes of Faithwas published in the French theological journal Recherches de Science Religieus in 1910. Though widely acknowledged today as one of the most penetrating and influential analyses of the ...

نویسندهChristopher Lovelock Christopher H. Lovelock
زبانEnglish
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Widely acknowledged as the most authoritative study of ancient Greece, George Grote's twelve-volume work, begun in 1846, established the shape of Greek history which still prevails in textbooks and popular accounts of the ancient world today. Grote employ ...

نویسندهDavid Meerman Scott
زبانEnglish
Dictionary of Marketing

The three forces of democratization, decentralization, and development have swept the world over the last decade and redrawn the maps of politics, power, and prosperity. Modern Mexico has been fully engaged in the trio, making it a rich case study. In rec ...

نویسندهA. Ivanovic, P.H. Collin
زبانEnglish
The Ultimate Guide to Sports Marketing Second Edition

This state-of-the-art reference provides comprehensive coverage of the development of antisense oligonucleotides to inhibit cancer cells as well as those involved in infectious, inflammatory, and immune-mediated diseases-highlighting new tools and technol ...

نویسندهStedman Graham, Lisa Neirotti, Joe Goldblatt
زبانEnglish
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money

A ground-breaking new volume and the first of its kind to concisely outline and explicate the emerging field of whole person care process, Whole Person Care: A New Paradigm for the 21st Century organizes the disparate strains of literature on the topic. I ...

نویسندهRobert J. Kaden
زبانEnglish
Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition

It's just a game . . . isn't it? The alien spaceship is in his sights. His finger is on the Fire button. Johnny Maxwell is about to set the new high score on the computer game Only You Can Save Mankind. Suddenly, a message appears: We wish to talk. W ...

نویسندهMr. Robert Marich
زبانEnglish
Demystifying Marketing: a guide to the fundamentals for engineers (Iet Management of Technology Series 23)

Master Math: Basic Math and Pre-Algebra teaches the reader in a very user-friendly and accessible manner the principles and formulas for establishing a solid math foundation. This book covers topics such as complex fractions, mixed numbers and improper f ...

نویسندهP. Forsyth
زبانEnglish
Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology)

"Do we still know how to read a novel?" John Sutherland, Chairman of the 2005 Booker Prize Committee, asks. His answer is an unequivocal, "No." But Sutherland has not given up hope. With acerbic wit and intellect, he traces the history of what it used to ...

نویسندهBirgit Sandberg
زبانEnglish
Looking East, Looking West: Organic and Quality Food Marketing in Asia and Europe

With a political agenda foregrounding collaborative practice to promote ethical relations, these individually and joint written essays and interviews discuss dances often with visual art, theatre, film and music, drawing on continental philosophy to explo ...

نویسندهRainer Haas, Maurizio Canavari, Bill Slee, Chen Tong, B...
زبانEnglish
Advertising 2.0: Social Media Marketing in a Web 2.0 World

Maher Dabbah draws on the decisional practice of relevant legal and political bodies to provide a clear and original discussion of the internationalization of antitrust policy. He examines the experiences of the E.C. and the U.S. to highlight the concepts ...

نویسندهTracy L. Tuten
زبانEnglish
Handbook of Research on Mobile Marketing Management (Advances in E-Business Research Series (Aebr) Book Series)

In Book 3 of this four-volume work, Alexander presents hundreds of his own buildings and those of other contemporaries who have used methods consistent with the theory of living process.Nearly seven hundred pages of projects, built and planned in many cou ...

نویسندهKey Pousttchi
زبانEnglish
Review of Marketing Research, Sixth Edition

This fully revised, expanded and updated edition of the successful text, Onions and Other Vegetable Alliums, relates the production and utilization of these familiar and important vegetable crops to the many aspects of plant science underpinning their pro ...

نویسندهNaresh K. Malhorta
زبانEnglish